Peoria Subaru are honored to receive the 2026 Subaru Love Promise HEART Award.
In recognition of our commitment to our customers and community.
We are honored to be nationally recognized by Subaru of America, Inc. for our dedication to living the Subaru Love Promise.
The 2026 Subaru Love Promise HEART Award recognizes Subaru retailers who use the principles of HEART: Honesty, Empathy, Appreciation, and Respect to earn your Trust.
We have been recognized for providing exemplary customer service and staying committed to our community.
Here at Peoria Subaru, we love making a positive impact on the lives of all of our customers, employees, and neighbors. We thank you for your support.
What is the Subaru Love Promise®?
The Subaru Love Promise® is our vision to show love and respect to all people at every interaction with Subaru. Subaru and our retailers believe every day gives us an opportunity to positively impact the world around us - by how we support each other, our customers, and our community. Together, we are committed to making the world a better place. The Love Promise is what makes Subaru More Than a Car Company® and a Subaru retailer More Than a Car Dealer®. It sets a standard that we are committed to living every day.
What is the Subaru Love Promise Community Commitment?
At Peoria Subaru, we believe in being a positive force in our community, not just with donations, but with actions that set an example for others to follow. We aim to make the world a better place through several key initiatives that help support and protect people, pets, and our planet:
How is Peoria Subaru dedicated locally to the Love Promise?
Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.
4 Paws Rescue , Maricopa County Animal Care
City of Peoria
Sunburst Elementary, Peoria High School, Paradise Valley Community College, Brophy Prepatory College
Thrive, Arizona Helping Hands, Post it Love, Military Holiday Card Challenge, The Boys and Girls Club
Leukemia and Lymphoma Society , Make A Wish Arizona, Phoenix Children's Hospital, Red Cross
Love Promise Stories from Peoria Subaru
Subaru and Peoria Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here
Celebrating the Finale of Subaru Share the Love with Wish Kid Dylan and Make-A-Wish Arizona - Vicki F
Make-A-Wish Arizona was honored to return to Peoria Subaru for the exciting finale of the Subaru Share the Love® campaign. The incredible partnership between Peoria Subaru, the dedicated Peoria Subaru team, and Make-A-Wish Arizona continues to make a meaningful impact for local children facing critical illnesses. This year's celebration featured Wish Kid Dylan and his beloved Pomeranian puppy, Shadow — the puppy Dylan wished for through his Make-A-Wish! Wish Kid Dylan was proudly featured throughout the campaign, and the finale event celebrated all of his favorite things, along with some special treats and fun for Shadow, too. Together, through the generosity of Peoria Subaru and its customers, more than $71,000 was raised to help grant life-changing wishes for Arizona children with critical illnesses. The support of the Peoria Subaru community helps bring hope, joy, and unforgettable experiences to wish kids and their families across the state. Thank you Peoria Subaru and Subaru of America for making wishes come true for our Arizona Wish Kids!
Sponsoring the Sunburst Elementary Talent Show - Miranda B
We were incredibly proud to sponsor the Sunburst Elementary Talent Show this year and help support a night that meant so much to the students, families, and staff. The talent show was more than just performances on a stage — it was a chance for students to build confidence, express themselves, and feel proud of who they are. From singing and dancing to comedy and creative performances, every student who stepped onto that stage showed courage and heart. Watching the excitement on the students' faces and seeing families cheer them on was such a powerful reminder of how important community support can be for children. Events like this create memories students will carry with them for years. They help children feel seen, encouraged, and celebrated for their unique talents and personalities. At Peoria Subaru, the Love Promise is about supporting moments that bring people together and help young people feel confident, supported, and loved by their community. We are so grateful to Sunburst Elementary for allowing us to be part of such a special evening and for everything they do to help students shine both inside and outside the classroom.
End-of-Year Teacher Gifts - Miranda B
As the school year came to an end, we wanted to take a moment to recognize the incredible teachers and staff at Sunburst Elementary for the love, patience, and dedication they gave their students all year long. To show our appreciation, we put together end-of-year gifts for the staff as a small reminder that their hard work truly matters and does not go unnoticed. Behind every successful school year are teachers and staff members who give so much of themselves every single day — encouraging students, supporting families, staying late, showing kindness, and helping children grow both inside and outside the classroom. We wanted each staff member to feel appreciated for the difference they make in the lives of so many children. Sometimes a simple gesture can remind someone just how valued they are. At Peoria Subaru, the Love Promise is about caring for the people who care for our community. We are incredibly grateful for the amazing staff at Sunburst Elementary and honored to continue supporting the people who help shape the next generation every day.
Helping Bring the Book Fair to Life - Miranda B
We believe that reading opens doors to imagination, learning, and opportunity. That's why we were so happy to lend a helping hand in setting up the book fair at Sunburst Elementary. From unpacking books and arranging displays to helping prepare the space for students and families, being part of the setup allowed us to support an event that encourages a lifelong love of reading and learning. There's something special about watching students walk into a room filled with excitement, curiosity, and stories waiting to be discovered. Book fairs create more than just access to books — they create moments. Moments where children discover a new favorite story, feel inspired to learn something new, or simply experience the joy that comes from reading. We know teachers and school staff already give so much of their time and energy to make events like these possible, so we were grateful for the opportunity to step in and help however we could. At Peoria Subaru, the Love Promise is about being present for our community and supporting the programs and experiences that positively impact students and families. We are proud to continue partnering with Sunburst Elementary and helping create opportunities that encourage growth, learning, and imagination for every child.
Celebrating Alysia - Miranda B
This month, we had the chance to surprise Alysia at Sunburst Elementary with our Teacher of the Month recognition. Even though Alysia is not technically a teacher, there was never a question in our minds that she deserved to be celebrated. Some people make a difference without ever asking for attention. They show up every day, helping wherever they are needed, caring for everyone around them, and carrying so much on their shoulders with kindness and grace. That is exactly who Alysia is. She goes above and beyond for the students, staff, and families at Sunburst Elementary simply because she cares. Not for recognition. Not for praise. But because her heart is genuinely in it. When we surprised her, you could see how emotional she was. And honestly, so were we. Because sometimes the people who deserve appreciation the most are the ones who never expect it. People like Alysia are the quiet heart of a school. The kind of people who make others feel safe, supported, and cared for every single day without realizing just how much of an impact they truly make. At Peoria Subaru, the Love Promise is about recognizing people like her — the helpers, the encouragers, the ones who make the world a little softer and kinder just by being in it. We are so grateful for Alysia and the love she pours into Sunburst Elementary every day. 💙
Mother's Day Card Station - Miranda B
This Mother's Day, we set up a simple card-making station in our showroom for customers and families to create handwritten cards for their moms and loved ones. What seemed like a small idea turned into such a special moment. We watched kids carefully color pictures, write sweet messages, and proudly carry their handmade cards to give to their moms. In the middle of a busy day, it gave people a chance to slow down and remind someone they are loved and appreciated. At Peoria Subaru, the Love Promise is about more than cars — it's about creating meaningful moments and showing our community that kindness still matters. Sometimes the simplest gestures come from the heart the most.
Celebrating Teachers Through Teacher Appreciation Lunch - Miranda B
During Teacher Appreciation Week, we wanted to take a moment to give back to the incredible staff at Sunburst Elementary by providing lunch for the entire team. While a meal may seem simple, it was our way of saying thank you for everything these educators do — the long hours, the patience, the compassion, and the dedication they bring into their classrooms each day. Teachers give so much of themselves to their students, often putting others before themselves, and we wanted them to feel appreciated and celebrated. Seeing the staff come together to enjoy lunch, laugh, and take a well-deserved break reminded us how important it is to support the people who pour so much into our community's children. At Peoria Subaru, the Love Promise is about showing up for our community in meaningful ways — not just through words, but through actions that remind people they are valued. We are grateful for the opportunity to continue supporting Sunburst Elementary and honoring the amazing educators who make such a lasting difference every day.
Letting Teachers Know We Care - Miranda B
We wanted the incredible teachers at Sunburst Elementary to know just how appreciated they are — not just during special events, but every single day. To show our gratitude, we put together thoughtful gift bags for the teachers as a simple reminder that their hard work, compassion, and dedication never go unnoticed. Teaching goes far beyond lesson plans and classrooms. Teachers are mentors, encouragers, listeners, role models, and a safe place for so many students. They give so much of themselves every day, often without expecting anything in return. Each gift bag was created with one goal in mind: to brighten their day and remind them that their community sees them, values them, and cares deeply about the impact they make. It wasn't about the items inside the bags — it was about the message behind them: "We see all that you do, and we appreciate you." Being able to support and encourage educators in even the smallest ways is what the Love Promise is all about. We are grateful for the opportunity to continue building meaningful relationships with the amazing staff at Sunburst Elementary and giving back to those who give so much to others. 💙
A Little Girl, Handmade Gifts, and a Moment We'll Never Forget - Miranda B
Some moments stay with you forever. Recently, a young girl walked into Peoria Subaru carrying handmade Mother's Day gifts she had created herself. In the middle of a busy showroom filled with conversations, phones ringing, and the rush of another normal day, there she stood nervous, proud, and quietly hoping someone would believe in her. Our owner, Matt, noticed her immediately. He stopped what he was doing, walked over to her, and took the time to look at every single handmade item she had created. You could see how much love, effort, and heart she had poured into them. These weren't just crafts… they were made with the pure intention of wanting to do something special for others. And then something beautiful happened. Instead of choosing just one item, Matt bought everything she had. Every handmade gift. Every piece she worked so hard on. Every item she was hoping someone would see value in. In that moment, you could see her entire face light up. The kind of smile that comes from feeling seen. Feeling important. Feeling believed in. It wasn't about the money. It wasn't about the gifts. It was about showing a little girl that her effort mattered. That kindness matters. That people care. Sometimes the world moves so fast that we forget how powerful a small act of compassion can be. But for that little girl, this was more than selling Mother's Day gifts. It was a moment that reminded her to keep creating, keep believing in herself, and keep sharing her heart with the world. And honestly, it reminded all of us too. At Peoria Subaru, the Love Promise is not just something we say…. it's found in moments exactly like this. Moments where someone chooses kindness when they didn't have to. Moments where people stop long enough to lift someone else up. Because sometimes the smallest acts of love leave the biggest impact.
A Love Promise Moment: Celebrating Mrs. Dial - Miranda B
Today we celebrate someone who pours her heart into our community every single day — Happy Principal's Day to the incredible Mrs. Dial! Thank you for your leadership, your compassion for both students and staff, and for always keeping everything running smoothly behind the scenes. Your dedication never goes unnoticed, and the impact you make reaches far beyond the walls of the school. From supporting students to uplifting teachers and wearing more hats than anyone could count, you lead with grace, kindness, and strength every day. We are so grateful for everything you do and so lucky to have you leading the way. Today, we celebrate YOU!
